Marketing Services for the City's Ready Your LA Neighborhood (RYLAN) Program

General Information
BAVN ID: 40625
Category: Personal Services
Type: Request For Proposal
Description: The City of Los Angeles is looking for qualified marketing firms to provide marketing services for the City’s Ready Your LA Neighborhood (RYLAN) program. The Consultant is expected to conduct market research, develop messaging and creative content, and implement a strategic marketing campaign for RYLAN. In addition, the Consultant will track campaign progress and provide actionable recommendations to the City of Los Angeles Emergency Management Department.
Opportunity Forms: Please login to view the forms.
Prime NAICS: 541430: Graphic Design Services
541490: Other Specialized Design Services
541613: Marketing Consulting Services
541720: Research and Development in the Social Sciences and Humanities
541810: Advertising Agencies
541830: Media Buying Agencies
541840: Media Representatives
541850: Display Advertising
541860: Direct Mail Advertising
541870: Advertising Material Distribution Services
541890: Other Services Related to Advertising
541910: Marketing Research and Public Opinion Polling
541921: Photography Studios, Portrait
541922: Commercial Photography
541990: All Other Professional, Scientific, and Technical Services
561422: Telemarketing Bureaus
624230: Emergency and Other Relief Services
922160: Fire Protection
922190: Other Justice, Public Order, and Safety Activities
928110: National Security
Sub NAICS: 541930: Translation and Interpretation Services
561410: Document Preparation Services

* The current status is 'Closed'. The City is performing the technical evaluations of the bids/proposals that were submitted prior to the Bid Due date and time.
** There is an online Business Inclusion Outreach requirement. All outreach must be completed by 09/21/20 at 11:59 PM. No outreach will be allowed or considered on or after 09/22/20 12:00 AM.

Status: Closed *
Posted: 09/02/20
Outreach Due: 09/22/20 12:00 AM**
Bid Due: 10/06/20 3:00 PM
Summary Due: 10/07/20 4:30 PM

Dept: Homeland Security and Public Safety, Mayor 's Office
Name: Rachel Teitelbaum


Date Location
at 10:30 AM
See Below
Los Angeles, CA 90012

A mandatory pre-proposal conference will be held on Sept. 16, 2020 at 10:30 am PST. Please join by 10:00 am for roll call/sign-in.

Web Link:

Phone: 1 617-675-4444 PIN: 935 852 818 3800


Please login to download listed documents for this opportunity.
Scope of Work Documents Uploaded Size
FINAL RYLAN Marketing RFP with Exhibits.pdf 09/02/20 2:46 PM 3.47 MB
Additional Documents Uploaded Size
Final Attendance Sheet- RYLAN 18 Marketing Pre-Proposal Conference.pdf 09/16/20 3:51 PM 65.0 KB
Final Bidders Conference_ PowerPoint.pdf 09/16/20 3:51 PM 2.02 MB
First Advisory_ PLEASE READ- Mandatory Pre-Proposal Conference Details (9.15.20).pdf 09/15/20 11:00 AM 116.0 KB
LAPD_Divisions_map.pdf 09/28/20 5:14 PM 78.0 KB
Neighborhood Council in Southern Bureau.pdf 09/28/20 5:14 PM 398.0 KB
Q_A 10.2.20.pdf 10/02/20 4:07 PM 229.0 KB
Q_A 9.14.20.pdf 09/14/20 8:36 AM 17.0 KB
Q_A 9.21.20.pdf 09/21/20 12:17 PM 156.0 KB
Q_A 9.23.20.pdf 09/23/20 3:59 PM 158.0 KB
Q_A 9.28.20.pdf 09/28/20 6:41 PM 79.0 KB
Q_A 9.29.20.pdf 09/29/20 12:38 PM 85.0 KB
Q_A 9.30.20.pdf 09/30/20 11:40 AM 88.0 KB
Q_A.PM Update.9.30.20.pdf 10/01/20 10:27 AM 113.0 KB
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